A great enterprise solution--but get an expert to onboard you!
January 02, 2021
A great enterprise solution--but get an expert to onboard you!
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Ad Bridge
Overall Satisfaction with Marketo
Farm Journal uses Marketo as its go-to platform for all marketing email deployments and automation. We have multiple divisions and brands and utilize workspaces to serve our entire organization. We serve marketing emails, internal and partner messaging, newsletters, press releases, and paid subscription email products. We support 80 users in our day-to-day operations and multiple API integrations and partnerships.
Pros
- Marketing Automation--This is at Marketo's core
- User UX/UI--When properly administrated, the interface is fairly intuitive
- Customer Support--Once you get past Tier 1, which does not always know the answer, you can get a solution for most items. This one can be spotty but is usually good.
Cons
- Admin features--Reorganizing an established structure can be an absolute nightmare. Timeouts galore if you attempt to rapidly move folders and programs around, especially in bulk.
- Customer Support--Support is usually good, but when it's bad it is really bad. Expect some cases to be answered in a manner that makes you suspect the support tech did not bother to read and comprehend your question about 1 out of every 10 times.
- Pricing--As an enterprise solution, this is comparative, but it would make the barrier for entry pretty high in my opinion.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
We have several goals overall:
1. Communication with the readers of our publications (in the form of newsletters and unique product offerings)
2. Helping our partners reach our readers with their own unique product offerings
3. Keeping our readers interested, outside of daily newsletters--we send out Whitepapers, eBooks, Events, and other items
4. Keeping our demographics up to date on our audience--done through lead nurture, renewals, and other places where forms/gates come into play
5. Expanding our audience--mostly by driving external traffic to us by running ads outside of our product line websites; then the user meets a gate.
1. Communication with the readers of our publications (in the form of newsletters and unique product offerings)
2. Helping our partners reach our readers with their own unique product offerings
3. Keeping our readers interested, outside of daily newsletters--we send out Whitepapers, eBooks, Events, and other items
4. Keeping our demographics up to date on our audience--done through lead nurture, renewals, and other places where forms/gates come into play
5. Expanding our audience--mostly by driving external traffic to us by running ads outside of our product line websites; then the user meets a gate.
We came from Silverpop Engage (before it had much automation). Honestly, I personally don't have much of a comparison to look at considering I have worked in Silverpop or Marketo for the entirety of my time working in this type of role. I can compare pitches, and Marketo seems to do everything the other guys do.
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