Marketo is Still Best in Class, However Steve Lucas Would be Ashamed at the Level of Cust Service now with Adobe
January 06, 2021

Marketo is Still Best in Class, However Steve Lucas Would be Ashamed at the Level of Cust Service now with Adobe

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Marketo

Marketo is presently used as our marketing automation engine. It is the driver for email, lead scoring, sales enablement, user activity alerts as well as our account based marketing activities. The platform serves as the hub for our marketing communications strategies and tactics.

Pros

  • Email sending and tracking
  • Lead scoring & grading
  • Journey building and automation

Cons

  • Cumbersome reporting
  • Visualization of journey mapping
  • Hard to use email builder
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Marketo was the platform that when in place when I arrived at the organization. I have extensive experience with the SFDC suite of tools, particularly Pardot, I find that some of the functionality of Marketo to not be as intuitive to use as Pardot. They have been slow to adopt their new interface and the lack of a complete solution built on a consistent interface is troubling. I will have to comment that since Marketo was acquired by Adobe, their lack of customer service astounds me. There has been a night and day difference in the level of support we used to get directly from Marketo, versus our present level which is very lackluster at best.

The lack of quality and consistent customer service will be a significant part of our review process at contract renewal time.
Marketo has worked well for us to manage our trigger campaigns. By having an MA expert on staff we have been successful coordinating several campaigns all at once while allowing email action trigger additional campaigns

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
4
Dynamic content
6
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
6
List management
5
Triggered drip sequences
6
Lead nurturing automation
8
Lead scoring and grading
8
Automated sales alerts and tasks
8
Calendaring
5
Event/webinar marketing
5
Social sharing and campaigns
5
Social profile integration
5
Dashboards
4
Standard reports
4
Custom reports
4
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
Not Rated

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