The Worst Mail Campaign Platform Ever Made
January 11, 2021
The Worst Mail Campaign Platform Ever Made
Score 1 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
We used Marketo to send daily campaign emails to our user base to promote new job postings on our site. the goal of these campaign emails was to increase user engagement. Our IT, marketing, and design departments all used Marketo to get our campaigns created and sent.
- Provides good statistics for mail campaigns
- Advanced lead segmentation
- The UI is horrible. Its laggy, cumbersome,and difficult to find anything.
- The API is filled with poorly documented limitations and quirks that make it hard to use and build integrations with.
- Constant errors and issues with the email template builder.
- Everything in Marketo feels like it is way harder to use than it should be. Things that take a couple minutes to do in other services take forever in Marketo.
- The half-completed UI makeover just makes the site more confusing and ugly.
- Lead Management
- Prospecting / New Business
- Other
After our marketing team moved on, nobody could figure out the statistics and make sense of the UI so we really did not have much awareness about how well Marketo achieved our goals.
Marketo looses on all fronts to all competitors we explored. In every other service we tested when looking for a replacement, our team could easily figure out the product in a matter of hours. After three years with Marketo, our team members were still regularly sinking hours into figuring out how to do basic tasks.
25,000 to 100,000