Complex to learn but worth learning
February 01, 2021

Complex to learn but worth learning

Andrew Knight | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is our lead management and marketing system. We use it for email, landing page marketing and for tracking leads through the funnel in addition to weekly reporting. It is a versatile marketing tool that allows us to do more with limited resources, though is hard to learn. Once skilled up though we can easily create and segment a campaign and set it up so we can turn out more quickly.

  • Versatility
  • Functionality
  • Price
  • User interface is a bit dated
  • Support can be hard to get hold of
  • Can be hard to learn
  • Product Launches
  • Customer Service
  • Lead Management
The segmentation capabilities allow us to target different areas of our sales funnel with different offers depending on where our audience is in the lifecycle. We have been using it for regular customer comms and have found that useful. That may change but for now we Marketo for as many customer touches as possible. .

Marketo is a good tool when you get to know it and comfort level and good foundation of growing with the product over the years has made it easier for us. We haven't done a formal education process internally for it, but we plan on doing so because it can be daunting to see for the first time.
Marketo can be a useful option for a team that needs to be flexible but know the product well. It seems like it is becoming more of an enterprise solution and there are many options now available that would be better for smaller businesses without the hefty price tag, particularly as they seem to have stopped focusing on features I've used a lot.

Marketo Feature Ratings

WYSIWYG email editor
4
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
9
Mobile optimization
7
Email deliverability reporting
6
List management
6
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
7
Calendaring
8
Event/webinar marketing
6
Social sharing and campaigns
8
Social profile integration
9
Dashboards
8
Standard reports
5
Custom reports
7
API
9
Role-based workflow & approvals
7
Customizability
3
Integration with Salesforce.com
3
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
4