Complex to learn but worth learning
February 01, 2021
Complex to learn but worth learning
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Marketo is our lead management and marketing system. We use it for email, landing page marketing and for tracking leads through the funnel in addition to weekly reporting. It is a versatile marketing tool that allows us to do more with limited resources, though is hard to learn. Once skilled up though we can easily create and segment a campaign and set it up so we can turn out more quickly.
- Versatility
- Functionality
- Price
- User interface is a bit dated
- Support can be hard to get hold of
- Can be hard to learn
- Product Launches
- Customer Service
- Lead Management
The segmentation capabilities allow us to target different areas of our sales funnel with different offers depending on where our audience is in the lifecycle. We have been using it for regular customer comms and have found that useful. That may change but for now we Marketo for as many customer touches as possible. .
Marketo is a good tool when you get to know it and comfort level and good foundation of growing with the product over the years has made it easier for us. We haven't done a formal education process internally for it, but we plan on doing so because it can be daunting to see for the first time.
10,000 to 25,000