The King of Marketing Automation
February 09, 2021

The King of Marketing Automation

Taylor Cutler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo primarily for lead forms, marketing automation, and email marketing. Not everyone has access to Marketo as you need to know what you're doing to properly use it and make sure no one accidentally breaks a program or campaign. It is a great tool for email marketing campaigns as well as making forms more scalable.
  • Marketo is the Go-to platform for marketing automations, if you want specific actions to occur due to leads taking actions on your site, this is the best way to do it.
  • Marketo is great for email marketing, simply yet sophisticated for building emails and sending to your database in SFDC.
  • Marketo is great for lead routing and creating forms on landing pages on your website.
  • I wish that Marketo was less risky when adding new users on the team, a simple change could ruin the entire system.
  • It could be more simple to make it less necessary to have someone with a plethora of experience to use.
  • HTML email templates have to get hired externally to make sure they work with Marketo and when exported aren't ready to be sent as is to a 3rd party, I wish there was a better feature for this.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
For every single scenario we are trying to achieve an opportunity to make a sale and increase ACV. We still technically use Marketo to send out information to current customers but mostly in an upsell scenario where we have a specific goal in mind. The campaigns we use this software for are instrumental for us hitting our revenue goals. All marketing campaigns here touch it.
Marketo is an exceptional product for intricate and complex marketing systems for companies who have Salesforce as their primary Customer Relationship Management system. It does a good job at lead scoring, automation, and emails. It works not so well for smaller businesses and/or start-ups who simply need a way to build and send emails to their prospects.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
4
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
9
Mobile optimization
1
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
4
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
Not Rated
Custom reports
4
API
10
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated