A complex tool, but successful at the same time
February 11, 2021
A complex tool, but successful at the same time
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo it's been used mainly for hosting webinars and create engagement flows at an Online academy for B2B. It is the best solution because it enables to adapt each request to an online marketing solution. Also, you can analyze and use the data that your website, CRM, email response, app, etc. are sending to you. Very happy with that solution.
- Webinars process
- Engagement programs - nurturing your leads
- Data provided
- Missing some guidance at the beginning
- It is built for technical thinkers
- Learning curve
- Product Launches
- Prospecting / New Business
In the project that I have participated in, its main objective has been the generation of leads and their technical training. Marketo generates the necessary insights to be able to focus your communications on the leads that generate the most success. It is not the cheapest solution on the market, but once you manage to use it in the right way, you will not need another tool.
We evaluated the incorporation of Pardot, but preferred to work with a Marketo Parner because they offered us support and guidance in our sales process. Perhaps it is important to take into account the ecosystem behind it and to know the Partners with whom you can work. You only go very fast, but accompanied you go further.
25,000 to 100,000