Marketo User
February 17, 2021

Marketo User

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo ABM

Overall Satisfaction with Marketo

I used Marketo as a marketing tool for campaign management, it helps us a lot with the database, email tracking, send campaigns for all the marketing funnel TOF, MOF, BOFU. to support and create pipeline for our Sales organization
  • Built and nurturing campaign
  • Insight of digital behavior of prospects and customers
  • Correlate marketing investment to sales pipeline and revenue
  • Lead scoring
  • Social Marketing
  • Campaign Dashboards and reports
  • Lead Management
  • Prospecting / New Business
Drive growth in new accounts, and increase sales pipeline
Marketo is great for lead management. Not appropriate for social marketing. Their programs and campaign analysis are so simple

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
9
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
7
Social profile integration
6
Dashboards
7
Standard reports
8
Custom reports
7
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated