Marketo - Honest Opinion
March 02, 2021
Marketo - Honest Opinion
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Ad Bridge
Overall Satisfaction with Marketo
Marketo is our marketing automation platform. It is used across the whole organisation.
It allows us to Manage:
It allows us to Manage:
- Marketing communication to sell event tickets
- Lead Generation
- Event Crew Management and communication
- Sales Team Call Lists based on Digital Activity
- Event Communication to attendees
- Zoom Integration and the running of Webinars
- Email Automation and Modular Building Tools
- Support and Community Engagement
- Adaptable to non-marketing uses
- Landing page creator a bit basic
- Can run a bit slow when pulling large data
- Remember to refresh if multiple people are working in the same program
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Outcomes we are trying to achieve is clear and concise communication with our customer base as to our offerings and how we can help them. As with any business growth is important as well as opening new markets. Marketo allows us to do this with less manual input into the process. It is our one source of truth for Marketing Data.
250,000 to 1 million