Overall Satisfaction with Marketo
We are Marketing Operations consulting company. We use Marketo to help marketing teams get the most out of their marketing operations. The clients we work with range in size and scale from smaller companies to large enterprises, their use is determined by company need. Marketo addresses a wide variety of marketing challenges from analytics (basic) to campaign execution.
- Campaign execution
- Token Management
- Basic real-time campaign reporting
- UI layout could be better
- Advanced analytics - ROI, Opportunities, etc.
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
It's easy to launch any kind of campaign you want to and see how its performing from a marketing standpoint. Since it's easy to configure Marketo to integrate with a wide variety of platforms, you can see how all those different campaigns are performing and coming together to produce leads.
Marketo stacks up against all other MAP tools well. It does things like tokenization better than anyone else. The workflows and process management are similar if not a little better than most other MAPs. It's a little more expensive than HubSpot and Pardot, but it makes up for that in time savings. It integrates with all the major CRMs extremely well. We use it with our clients because it's what they have chosen.
It's scalable as your company grows. Marketo can handle F500 companies down to mom and pop shops. Marketo works with a wide variety of other platforms (SFDC, Bizable, Demandbase, Zoom, WebEx, and many others). The training and certification processes are easy to use to get up to speed on using it.