Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Currently I support Marketo for various organizations and consult them to implement their marketing strategies.

With my experience Marketo is an all in one package which provides you a big playground to target your prospects and convert them into sales ready.

Marketing activities is the main module in which we can deploy our campaigns to target our audience and nurture them time to time and by using sales insight we can let our Sales team to work on those leads.

Pros and Cons

In design studio, we can create custom HTML templates.
In Analytics section, we can have most detailed and appropriate reports.

Marketo don't have feature to export reports via APIs.
Email insight could be more fast like syncing data in real time.

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Customer Service
Lead Management

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is a stable enterprise platform world-widely used. The most proficient feature in my opinion is engagement programs which can be used in nurturing leads and help them to move to sales team for further nourishing. Also, the regular updates and quarterly patches in Marketo are very helpful in upscaling the Marketo as a platform and useful for its customer as well as the updates are being done by keeping the customers business requirements in mind and help them grow as a business unit.

All in one package for Marketers!

Modules Used

Overall Satisfaction with Marketo