Marketo - great marketing automation tool
June 16, 2021

Marketo - great marketing automation tool

Eitan Rapps | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo for marketing emails, embedded forms on our website and landing pages, for sending newsletters and webinar registrations. Used only by marketing. It addresses the need to communicate with customers, automate all marketing activity, and provide a view into their activities. It also gives us reporting that helps us make data-driven decisions.
  • Personalization
  • Automation
  • Integration with third party apps
  • Interface
  • Picture editing
  • Drill down reporting
  • Upsell
  • Prospecting / New Business
We are trying to notify customers of new solutions and offerings, and we are also informing prospects of what we have to offer. We're also focusing heavily on webinars, a fully integrated approach with Zoom to give our customers a seamless experience from registration all the way until the post-event emails.
Ideal for B2B company with a few offerings and short sales cycle, with Salesforce. Less ideal for a company with many products, a long sales cycle, and no CRM integration.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
6
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
5
Social sharing and campaigns
Not Rated
Dashboards
1
Standard reports
4
Custom reports
4
API
5
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated