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Flexible, Adaptable and the Best Marketing Automation Tool Ever Made
June 23, 2021

Flexible, Adaptable and the Best Marketing Automation Tool Ever Made

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We are using Marketo along with other marketing automation tools and trust me its the best amongst them all. We use it day in and day out and the functionalities it provides are just uncountable. It is been used in our Marketing department but trust me its amongst the biggest departments in the firm. We at Gartner are famous for our blogs, studies and researches and these reach out to people using these marketing automation tools only. It helps our organization to automate and measure marketing engagement, tasks and workflows. Target and create segments also reach out to people in their own zonal times (recipient timezone). Reporting and analytics are fantastical features it offers.
  • Reporting and Analytics. I'm literally a fan of the kind of report Marketo can do
  • Revenue Model Creation - Let's us flow chart our thinking and implement that tactical aspect in reality through automation
  • Smooth integrations with any API or Software you think of. Example - SFDC, Zapier, Calendly, LinkedIn is just awesome
  • Lead Generation - As smooth as Email Marketing is with Marketo maintaining the leads are utterly beautiful as well
  • Expense - I think the major drawback of Marketo is that it is an expensive software. Although its worth every penny
  • Not much to offer on the ROI front. This can be improved by Marketo
  • It is not a kickstart software, there is some training involved to get a stance of it. Not very intuitive
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Our goal is pretty clear -
  1. Increase revenue
  2. Promote new products
  3. Derive Growth in the market
  4. Reduce complexity
  5. Send and manage database
  6. Increase ROI
  7. Grow the database
  8. Keep the users engaged with new product launch information
  9. Marketo is very flexible
  10. Solves day to day Email Marketing issues if any
  11. Great for technology people
Marketo is the most powerful amongst all the tools we have used by far. Landing pages and integrations are most compatible. It is flexible and very adaptable. Demand Generation and lead management is the best. Email Marketing is blissful with Marketo, and sales insights and reporting are great additions.
100,000 to 250,000
Both
I would Recommend Marketo to every colleague of mine, because -

  • It is a very fast-growing software
  • A lot of recent releases have had new features which have solved a lot of previously existing issue with it and have made it stand out in MArketing Automation
  • Customization and personalization are fabulous
  • Complex yet easy to use
  • Easy to integrate
  • Great lead management

Adobe Marketo Engage Feature Ratings

9.8
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.5
Calendaring
9
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
9

Learnings & Advice

I think Marketo has helped us in every way possible. From maintaining the lead scoring models for our customers to having allocated the fires and stars which actually tell you how to alter the revenue model. How things are working and what possible changes can be done to alter the system.

The software is intuitive and huge documentation is available to guide you. Plus the Marketo support is so quick to answer anything questions or concerns that come your way. I use other marketing automation tools also but this is by far my favorite.
Creating your revenue model in Marketo and maintaining altering it on the go. I think this is something the clients really appreciate as they can made changes and Marketo is flexible enough to alter them or position them into the system.

The way leads journey can be assessed and positioned is another milestone.
You are welcome aboard to an experience you will only cherish for the rest of your life. The new builds and updates from Marketo are only for the betterment and have only improved. So be assured of the amazing experience you and your clients are going to get.
The huge documentation available only adds to your knowledge and helps you understand more parameters available that can be implemented.

The community members have only helped us and many in the past with knowledge sharing and answering any questions or difficulty that you come across during your journey.of amusing this powerfully impactful tool.
I would highly recommend visiting Marketo nation and the new builds that come up as upgrade in your inboxes. Those are only helpful and can really change your experience of work and can provide you more and better quality. Do utilize your expertise and Marketo predictibility and scope to implement the solutions for your client to give them an experience of a lifetime