Marketo is great, but there are several features that need fixing
July 25, 2021
Marketo is great, but there are several features that need fixing
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
Overall Satisfaction with Marketo
We use Marketo in the Marketing department to communicate regularly with our customers.
Pros
- Analytics/reporting: I appreciate being able to clone or customize reports.
- List building: The filters allow me to get to very specific lists.
- Database management: We've been able to implement a funnel lifecycle and automatic data cleaning.
Cons
- More data saved: Losing information on who opened our emails because Marketo no longer saves that activity is a bummer.
- Better integration with other tools like Showpad: We have trouble manually updating new campaigns / keeping them active because of Marketo's rules.
- More ways to create on the fly segmentations.
- Product Launches
- Cross-Sell
- Lead Management
- Prospecting / New Business
Product launches: We're trying to generate new product sales, as well as cross-sell new products to existing customers. Marketo does a good job here. We are able to segment out audiences based on the products they already buy from us, which allows us to get smart about our messaging.
Cross-sell: As I mentioned above, we're able to segment our customers by the products they already purchase to craft better cross-sell messaging.
Lead management: We use Marketo to track and manage all leads. We run lifecycle and data cleanup campaigns regularly, which work well.
Prospecting: We regularly email prospects new thought leadership, which does generate interest. We also create nurtures for prospects, which have performed well in the past.
Cross-sell: As I mentioned above, we're able to segment our customers by the products they already purchase to craft better cross-sell messaging.
Lead management: We use Marketo to track and manage all leads. We run lifecycle and data cleanup campaigns regularly, which work well.
Prospecting: We regularly email prospects new thought leadership, which does generate interest. We also create nurtures for prospects, which have performed well in the past.
100,000 to 250,000
Comments
Please log in to join the conversation