What I Think About Adobe Marketo Engage
October 30, 2021

What I Think About Adobe Marketo Engage

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Ad Bridge
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We rely on Adobe Marketo Engage to create email campaigns, landing pages, and lead conversions. Merely used by Marketing, but Sales can utilize it via Salesforce Marketo Sales Insight.
  • Lead attribution
  • Lead scoring
  • Email campaigns
  • Speed
  • Google Ads Targeting
  • Marketo support
  • Smart Campany Inconsistency
  • Customer Service
We are trying to achieve an increase in pipeline revenue. By utilizing Adobe Marketo Engage's engagement, we are able to identify the buyer is receiving the right content for their life stage cycle and help them move along to become a SQL.
Adobe Marketo Engage has a smarter automation setup.

Do you think Adobe Marketo Engage delivers good value for the price?

No

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Very helpful with attributing the source of leads.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
5
Email deliverability reporting
7
List management
9
Triggered drip sequences
8
Lead nurturing automation
7
Lead scoring and grading
6
Data quality management
5
Automated sales alerts and tasks
8
Calendaring
4
Event/webinar marketing
8
Social sharing and campaigns
1
Dashboards
5
Standard reports
5
Custom reports
5
API
6
Role-based workflow & approvals
5
Customizability
9
Integration with Salesforce.com
9