Efficient but could be better
October 30, 2021

Efficient but could be better

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage is being used for one of our clients. It is mainly helping us when it comes to sending marketing emails. With Adobe Marketo Engage, we are able to set up different automation that saves us a lot of time but also improves the user experience.

Pros

  • Emails detailed tracking
  • Leads segmentation
  • Landing page creation

Cons

  • The platform ergonomy could be improve for the user
  • Forms lack of personalization features
  • The platform is often buggy
  • Product Launches
  • Customer Service
  • Lead Management
The goal is to generate new leads using Adobe Marketo Engage forms. As we use integration between Salesforce and Marketo, it is really important for us to generate as many leads as possible so the sales team can then do a follow-up later on through Salesforce.
I usually go with Hubspot, but Adobe Marketo Engage can work as well. Just once again, for me, the fact that the interface is not much intuitive if you don't read the documentation and all the bugs that are happening (slowing down my work) are a big issue.
25,000 to 100,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is an efficient tool when it comes to marketing automation. So if you need to set up some specific communications (operational or marketing), it is always useful. However, I wouldn't recommend over some of his concurrents because of the interface that is really old school and not easy for someone beginning on the platform.

Adobe Marketo Engage Feature Ratings

8.3
WYSIWYG email editor
6
Dynamic content
8
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.5
Calendaring
9
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
7.3
Dashboards
7
Standard reports
7
Custom reports
8
9.0
API
10
Role-based workflow & approvals
10
Customizability
6
Integration with Salesforce.com
10

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