Marketo VS Hubspot - I Would Choose Marketo

The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience. Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently, EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon. Simple to set up and report on. Adobe Marketo Engage doesn't work as well in B2C scenarios as it does in B2B. One of the main points of this is it's difficult to showcase a selection of product recommendations based on purchase behavior without a very time-consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalog.