Marketo and Salesforce, play nice together?
October 30, 2021
Marketo and Salesforce, play nice together?
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
- Marketo ContentAI
Overall Satisfaction with Adobe Marketo Engage
We have the integration between Adobe Marketo Engage and Salesforce, which pulls the data from Salesforce into Marketo. I am involved with the database management part, and the Marketing department is the main user for email setup, content, and analysis. We have a complex database structure in Salesforce with lots of custom objects. There is some difficulty pulling data in Adobe Marketo Engage because of the complexity of how each object is linked to another.
- Email design
- Analysis
- Handling unsubscribe/opt out
- Integration with another database platform
- Product Launches
- Other
Our main business is membership and providing educational programs. We use Adobe Marketo Engage for such promotions as well as communications with new and existing members.
Less expensive time and labor-consuming to switch to another system
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
No