Great for b2b marketing
November 11, 2021

Great for b2b marketing

Marilou Poupon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

It's being used by Marketing to send email communication to our prospect and client database. We also use Adobe Marketo Engage for lead nurture, lead scoring, webinars, website forms, and alerts for the sales and BDR team. Adobe Marketo Engage integrates with LinkedIn Lead Gen, Salesforce, Chili Piper, Zoom. We might also use it for video marketing in the future.
  • Marketing automation
  • Integration with Ad Platforms
  • Database management
  • Analytics
  • ABM
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Used to engage clients and prospects throughout the sales cycle.
I have a lot more experience with Adobe Marketo Engage, so I naturally tend to prefer using that platform.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Well suited for b2b, not well suited when the team is too junior.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Dashboards
5
Standard reports
5
Custom reports
Not Rated
API
7
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated