Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We are helping various customers across various industry implement and run Marketo. Marketing Automation is a very important aspect of our business and we position it has the best option for our clients

Pros and Cons

Limitless Data Segmentation and ultimate control of your database
Marketing campaigns creation scalability
Reporting and Campaign Evaluation

Learning curve is difficult
Additional integrations with of Marketing software
Pricing

Return on Investment

Increased ROI
Increased BI used to make future decisions
Increased executive visibility

Alternatives Considered

Marketo is the best in my space based on other systems I have used, the UI and the capabilities that Marketo offers out trumps any of the competitors.

Likelihood to Renew

10

Marketo when implemented correctly becomes your central hub for all marketing activities. For that reason it would be very difficult to migrate to another system. You must be willing to allocate resources to insure a proper thoughtful integration.

Likelihood to Recommend

I often recommend Marketo to clients looking for a marketing automation solution; the price can be very prohibitive for companies with a smaller marketing budget.

Usability

5

Reliability and Availability

10

The best solution out there

Software Version

Modules Used

Overall Satisfaction with Marketo Marketing Automation