Marketo Rules
Updated November 21, 2019
Marketo Rules
Score 10 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
I am a consultant and use Marketo all day everyday for many clients of all different industries and sizes. Generally used by Marketing and sales but more departments are getting on board every day. I would recommend this to anyone serious about marketing and ROI.
- Intuitive user interface
- Very thorough feature set
- Constantly improving - new features every month
- Multiple email addresses needed for multiple accounts
- Support
- Faster smart lists
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
250,000 to 1 million
- Email marketing
- Lead nurturing
- Lead scoring and grading
- Landing pages
- List segmentation
- Sales intelligence
- Sales campaigns
- Revenue cycle modeling
- Integration with CRM system
- Integration with webinar system
Adobe Marketo Engage Feature Ratings
Using Marketo
35 - Marketing and sales
15 - I am a consultant
- Email Marketing
- Attribution
- Lead Management
- Increased employee efficiency
- Increased lead conversion
- Better view of the leads lifecycle