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The best software for global companies, the options are limitless
Updated May 22, 2018

The best software for global companies, the options are limitless

Christian Martinez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketo is the best software for global companies, the options are limitless.
  • Campaign Building
  • Easy email send
  • No software
  • The best Metrics
  • cool dashboards that are easy to read
  • Long waiting loading times
  • The pain when you approve drafts
  • May be hard to start using it
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Lead generation as an inbound strategy its really good and simple to track
It has a bunch of choices and you can do pretty much what you want
100,000 to 250,000
Both
The fact that you hace all in one place and its easy acces, there is no need to move from tab to tab like any other software in the market

Adobe Marketo Engage Feature Ratings

8.5
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
Not Rated
7.0
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
8
9.0
Calendaring
8
Event/webinar marketing
10
7.0
Social sharing and campaigns
7
Social profile integration
7
9.0
Dashboards
8
Standard reports
9
Custom reports
10
10.0
Customizability
10
Integration with Salesforce.com
10

Using Marketo

3 - I´m a Marketing Automation Consultant
3 - There are no need for a special skill, you will end up being good at it only because you use it all the time
  • Outbound trackinc
  • Inbound lead generation
  • Forms
  • I would like to see a social management platform
  • I cant think of one rigth now, I think that we are using it relly good
So far Marketo is one of the best tools that I have ever used.
  • Increased employee efficiency
  • Fast lead conversion
  • Better customer service

Evaluating Marketo and Competitors

Yes - HubSpot
  • Product Features
  • Product Reputation
  • Prior Experience with the Product
  • Analyst Reports
The workspaces and the cloning option for them
I would do the same

Marketo Implementation

not reqlly TPG did it all
  • Professional services company
TPG
Not sure - .
Change management was a small part of the implementation and was well-handled - -

Marketo Training

  • Online training
  • In-person training
  • Self-taught
It’s way better than the online one
It’s vonfusing and if you get stuck there’s no one to help
The Marketo community is a library for this, honestly I have learn more from them

Marketo Support

They are really good at doing their job and I fell confdent when I have to ask them
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Quick Initial Response
Need to explain problems multiple times
Not Sure - It sould be the best for all the customers
Unsure - -
I was creating a template and I end up doing a "demo" of how it would look and how it words and they actually help me to get it better and understand the "tokens" way more that they need

Using Marketo

the best that I have use so far and its simple, the Sales force integration is a key feature in our company
ProsCons
Like to use
Easy to use
Well integrated
Quick to learn
Feel confident using
Unnecessarily complex
Inconsistent
Cumbersome
  • Landing Page Creation
  • Form Creation
  • Trigger for automations
  • Paid Media tracking
Yes, but I don't use it - I dont really use it