Overall Satisfaction with Marketo
Marketo is used by our marketing and support departments primarily. We use it for all emails that go out to our clients and prospects. It allows us to seamlessly integrate with our CRM and communicate effectively with our contacts.
- Tracks our leads through a funnel before passing them onto our sales team.
- Seamless integration with our CRM.
- Sends emails to our contacts and allows us to target our message based on roles.
- Allows us to personalize our webpage based on user experience, location and special promotions.
- Integrates with our webinar providers to allow us to promote our events across multiple channels.
- The calendar, while a great addition, is not where we need it to be to track our campaigns and see how many are running within a specific time frame.
- The analytics section is due for an upgrade in the next few weeks, but for now when you go into RCE, it has a very old look/feel that can be taken the wrong way.
Marketo blows Constant Contact out of the water! When we used it, we had to upload our larger lists in separate batches since it would only let you import 10k at a time. When we send mass emails to our clients, it will have well over 60k contacts for a single email. It also didn't have the ability for dynamic content so we would have to split all emails up for different countries and languages. This was a mess with trying to work on anything. It didn't integrate with any of our other systems at the time either so the sales/services teams were not able to have visibility into marketing activities.
250,000 to 1 million
Adobe Marketo Engage Feature Ratings
Using Marketo
20 - Marketing & customer service
2 - With Marketo, you really do not need a lot of people to support it. You need an admin (we have 2) who can provide access and make sure that everything is running smoothly. Our admin is also in charge of items such as naming conventions and folder structures to keep our instance neat and easy to understand.
- Sending emails, whether promotional or thought leadership, to our clients & prospects
- Integrating with our CRM to provide a wholistic view to our sales team of all marketing activities
- Integrating with our event partners allowing us to brand & personalize all parts of a webinar or other virtual event
- Promoting our annual user conference
- Allowing us to personalize our website based on a users location or other experiences on our site.
- Data quality with our CRM. We have been able to use it to help maintain that our country or state fields are maintained with the values that we want. The same goes for job title which is not available to be a picklist in the CRM.
- There is an upcoming integration with SurveyMonkey that we plan on using and cannot wait for it to launch!
- Marketo has definitely helped with efficiency. We moved from another program where we had to upload lists and could only do them in batches of so many at a time. This and many other factors have made us more efficient!
- Marketo has helped us with our tracking of leads through the entire funnel. We can now go from an anonymous lead just looking at our website all the way through to closed business. We can also then loop it around again to use our lead process for upsell opportunities which is critical in today's market.
- Marketo has had a huge impact on us because of its ability to integrate with our CRM. We can now work with sales and customer service to ensure that we have the correct contacts and there is seamless integration to offer them the visibility into what a contact has received.
Evaluating Marketo and Competitors
Yes - Constant Contact - It was just too basic of a system as we were growing and didn't offer the integration that we needed.
- Product Features
- Product Usability
- Product Reputation
The features of the product was the most important factor. We moved because Marketo offers us the ability to do more than just a single email at a time. We can now send complex email campaigns including landing pages with tracking. We can integrate our events and have a consistent branding to them. We can integrate with our CRM and provide a wholistic view to our sales and services teams.
I don't think there's anything that I would change about my selection process. We were pretty thorough when looking at the products on the market.
Marketo Support
Pros | Cons |
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Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support cares about my success Quick Initial Response | None |
Using Marketo
Pros | Cons |
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Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Nurture streams are extremely easy to perform. You can drag and drop your completed emails into them and rearrange on the fly with Marketo automatically knowing which people in the nurture may have already received content and automatically sending them the next item on the list.
- The calendar is slightly cumbersome. I find it hard to see what I want on it, but it's a very new feature that they have already made improvements to.
Yes, but I don't use it