Marketo for Publishers
Anonymous | TrustRadius Reviewer
March 27, 2015

Marketo for Publishers

Score 10 out of 10
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Verified User
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Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics
  • Workspaces/Lead Partitions
  • Marketo RTP

Overall Satisfaction with Marketo Marketing Automation

CFO Publishing is using Marketo for all our email, database, analytics, and web site personalization across the company.
  • Marketo Smart List allows you to build very specific list to send emails
  • Marketo Marketing Activities allows markets to build complex marketing campaigns within one plaform
  • Marketo Launchpoint partners allows you to increase the efficiency of this tool without having to log into multiple tools and platforms.
  • The time it takes to build list and reports is extremely long. They need to be able to make this work quicker.
  • With the company expanding so quickly sometimes the support people know less than us, so this is an area they need to focus.
  • Increased engagement in all email communications
  • Increase leads converted and conversion timing
  • Improved database information, cleaner data
  • Pardot Marketing Automation,StrongMail Message Studio,Constant Contact,MailChimp
Marketo has the most functionality compared to all of them. Pardot was very antiquated, and had a lot of features that did not make sense. StrongMail/StrongView had a horrible list management/targeting feature. It was never clear who we sent emails to and who we did not send to. Constant Contact is very simple for email. If you are looking for more than email, look at Marketo. Mailchip is very strict with their deployment, and has few list management features. It is hard to send several campaigns to different segments of one list. You have to load the list several times to make segments, and then there is overlapping names.
On the whole, Marketo has been a very powerful tool.
It all depends on your use case. We sat down and listed at least 25 requirements we needed from the software, of which they where able to meet 23 of them. It all comes back to what you really need from the software, is it private ip addresses? How are the IP addresses managed? How is your data managed? How do you connect with other softwares, API, Webhooks, etc.

Marketo Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
5
Email deliverability reporting
10
List management
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
5
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated