Efficient Marketing with Marketo
Updated November 26, 2019

Efficient Marketing with Marketo

Adam Vavrek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

We use Marketo in the marketing department to manage our campaigns and for email marketing. It's used to report on email opens and clicks as well as campaign KPIs such as leads acquired, impact on revenue, and more.

Pros

  • Schedule regular reports to be sent via email. Report on areas such as 1. email opens, clicks, and unsubscribes; 2. lead status changes; 3. leads with high web activity; more.
  • Database segmentation for targeted messaging.
  • Campaign metrics: leads acquired, revenue attribution.

Cons

  • Marekto does have reporting functionality but I wish it was more robust.
  • Gave us the ability to show ROI on various marketing campaigns
  • Allowed us to be more efficient as a team especially when it comes to email marketing and reporting and cloning campaigns
100,000 to 250,000
Marketo is well-suited for large companies with big lead databases. Marketo also has an outstanding support team and community. Since the Adobe acquisition, they have a lot more to offer, seamlessly integrating with many Adobe platforms and technologies. They are clearly the market leader because they continue to innovate and listen to the opinions and needs of their customers.

Adobe Marketo Engage Feature Ratings

7.9
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
9
List management
8
8.5
Lead nurturing automation
8
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
8
8.5
Calendaring
8
Event/webinar marketing
9
8.5
Social sharing and campaigns
9
Social profile integration
8
6.7
Dashboards
7
Standard reports
7
Custom reports
6
7.2
API
6
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
Not Rated

Using Marketo

I am happy with the platform and the service. We have invested a lot of training and time into learning the tool and we have built a ton of processes, nurturing programs, and lead scoring rules into the platform. It provides a lot of value to our team.

Comments

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