Marketing Operations have become streamlines and powerful with Marketo
April 24, 2015

Marketing Operations have become streamlines and powerful with Marketo

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo Marketing Automation

We are utilizing Marketo throughout our entire marketing organization as a means of both inbound and outbound marketing automation. Before Marketo, we had very segmented operations for both inbound and outbound marketing, utilizing several products. Marketo now allows us the ability to work and operate under one system that has a seamless integration with our Salesforce CRM.

Pros

  • Lead Generation
  • Lead Scoring
  • Inbound Marketing efforts

Cons

  • Blogging
  • Template customization
  • Full asset responsiveness
  • Positive ROI for Webinars
  • Positive ROI for Email Campaigns
  • Positive Increase in Click through Rates of Emails
25,000 to 100,000
Marketo is engrained in our psyche as the way to run our marketing operations.
The larger the organization the more likely that Marketo will be a great option for a marketing team. If you have a lot of processes that you want to set up and let run automatically without much editing or revisiting, Marketo makes it very easy to have many automations operating simultaneously so you can focus on other tasks.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
10
List management
9
9.0
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
9
7.0
Calendaring
6
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
Social profile integration
8
8.3
Dashboards
9
Standard reports
9
Custom reports
7
9.3
API
10
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10

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