1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage
The Marketers Dream
Updated May 01, 2018

The Marketers Dream

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We are utilizing Marketing Automation as a means of marketing to our leads to help drive them through the sales funnel. We hope that through the robust nurturing options that we can nurture them at each touchpoint leaving no lead left behind and keeping the conversation going. We are also using it to promote events and send emails.
  • Lead Nurturing
  • Email Sends
  • Managing your Sales Funnel/Lifecycle
  • Reporting
  • Reporting is a HUGE area for improvement - allowing users to drill down
  • Ease of use for the user
  • Small nuances such as the inability to adjust the template after something has been created
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We are hoping to drive users to increase ROI through upsell/cross-sell
Marketo is the best tool in my opinion for larger to enterprise businesses. It not only helps you manage your leads, but it allows you to follow them through the lead lifecycle/funnel and report on what is driving the most ROI in terms of your marketing efforts. The reporting does have a ways to go, but it is definitely getting to a place where everything can be done within one tool which is the dream of all Marketers!
250,000 to 1 million
Both
I think it is key for larger enterprise companies and SMB alike. The most important thing to do is to complete the setup in the correct way the first time. If an organization has the resources or can find the resources (hire them) to set aside and dedicate solely to marketing automation I feel that it is a smart investment for them.

Adobe Marketo Engage Feature Ratings

9.9
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.5
Calendaring
9
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

40 - Marketing Consultant
40 - As consultants we support Marketo from many different way-points from acting as apart of a marketing team for execution to strategizing to ensure that all is well-thought out and in line with best practices.
  • Sending Mail
  • Tracking leads journey through the sales funnel
  • Providing sales with the most buy ready leads
  • A/B Testing
  • Holiday Campaigns
  • Preference Center
  • Reporting
  • Further A/B testing
  • RTP
We love Marketo!
  • Increased employee efficiency since you are able to house leads in one place and send emails/report
  • We are able to accurately measure ROI
  • The ability to accurately see where leads are in the lifecycle/funnel

Evaluating Marketo and Competitors

  • Price
  • Product Features
  • Product Usability
Usability and ease of use
N/A

Marketo Implementation

It's best to do the website redesign prior to implementing Marketo.
  • Implemented in-house
Not sure - N/A
  • Website redesign
  • Timeline
  • Getting peoples feedback

Marketo Support

Many times they are slow to actually answer the question and have given incorrect information in the past.
ProsCons
Kept well informed
Quick Initial Response
Slow Resolution
Poor followup
Problems left unsolved
Escalation required
Difficult to get immediate help
No - Funds do not always allow for this.
Yes - it was.
They helped me to get to the bottom of why a campaign was not triggering when leads were qualifying for it. It turned out to be a bug - they helped walk me through this and get it resolved.

Using Marketo

I think Marketo is very user-friendly.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Familiar
None
  • Email Sends
  • Reporting
  • List Imports
  • Integrations
  • Program Creations - with program statuses (basically understanding channels/program types)
  • Lead Lifecycle
Yes - I believe very well.