Website Personalization Made Easy
March 30, 2017

Website Personalization Made Easy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo Real-Time Personalization

Marketo Real Time Personalization is being used by our marketing department to create easily (read quickly) launched campaigns on our website to target individuals who fit into certain categories. Our website is visited by several type of users; Marketo users looking for information, prospects looking for Marketo services and training, and local students/job prospects. By using Marketo Real-Time Personalization's reverse IP lookup we are able to categorize these different users based on their behaviors on our website. From there, we can target them with specific messaging to encourage them to take the specific action we desire from them. This allows our marketing team to increase conversions in each of these areas, by using targeted specific messaging.

Pros

  • Segment website users into qualifying groups.
  • Target segmented groups based on multiple aspects.
  • Campaign generation through their UI.
  • Measurement of campaign success.
  • AB testing of campaigns.

Cons

  • Additional features could be added to the Rich Text Editor in the campaign builder to make it more user friendly.
  • Segmenting users based on behaviors or demographic info that is not available out of the box.
  • Integrating with GA or SiteCatalyst provides a lot of insight into the segments that could be made readily available inside the RTP UX.
  • Marketo Real-Time Personalization has increased conversions on individual assets.
  • Marketo Real-Time Personalization has increased conversions on specific goals through campaigns.
  • Marketo Real-Time Personalization takes time to setup and idea-ate on for our marketing team.
I have not used any alternative softwares.
For any company looking to target specific sub-groups with different messaging than other sub-groups, Marketo Real-Time Personalization is the way to go. If a company is not interested in adjusting the appropriateness of a call to action or business benefit for the specific person reading it, then RTP is not for them. Real-Time Personalization fits really when in organizations that are using an account based marketing strategy.

Comments

More Reviews of Marketo Web Personalization (Marketo RTP)