Website Personalization Made Easy
March 30, 2017
Website Personalization Made Easy
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marketo Real-Time Personalization
Marketo Real Time Personalization is being used by our marketing department to create easily (read quickly) launched campaigns on our website to target individuals who fit into certain categories. Our website is visited by several type of users; Marketo users looking for information, prospects looking for Marketo services and training, and local students/job prospects. By using Marketo Real-Time Personalization's reverse IP lookup we are able to categorize these different users based on their behaviors on our website. From there, we can target them with specific messaging to encourage them to take the specific action we desire from them. This allows our marketing team to increase conversions in each of these areas, by using targeted specific messaging.
- Segment website users into qualifying groups.
- Target segmented groups based on multiple aspects.
- Campaign generation through their UI.
- Measurement of campaign success.
- AB testing of campaigns.
- Additional features could be added to the Rich Text Editor in the campaign builder to make it more user friendly.
- Segmenting users based on behaviors or demographic info that is not available out of the box.
- Integrating with GA or SiteCatalyst provides a lot of insight into the segments that could be made readily available inside the RTP UX.
I have not used any alternative softwares.