If you've got money to burn, give it a shot

We actually had a very good onboarding process. The rep from Marketo was very knowledgable and set up regular meetings with us to make sure we understood how to use everything. He gave us ideas for potential personalizations and had best-practice tips. Unfortunately, his knowledge was not enough to overcome some of the biggest issues with the solution.

If you're already using Marketo and you want to personalize your website, you might as well give this a shot. Be prepared to use it for every scenario you can though (i.e. inline and widget) because if you just intend to use it for the pop-up functionality, there are much cheaper options out there. Honestly, this is a lot like other Marketo products where the idea is good, but it seems like little investment has been made in the overall functionality or usability since it first launched. Designing anything for Marketo is a pain in the butt and they don't make it any easier. Additionally, it also has the same problem other Marketo data does that you end up getting a lot of ISP information, even if you tell it not to collect that data.