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If you've got money to burn, give it a shot
February 25, 2020

If you've got money to burn, give it a shot

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo Real-Time Personalization

Real-Time Personalization (RTP) is being used exclusively by our Marketing department. It's primarily being used for its pop-up functionality, although we have considered using it inline. The main goal we sought to address with RTP was driving more people to our demos, serving up industry-specific content, and drawing attention to new content or events.
  • Segmented pop-up capabilities.
  • Time-sensitive customization.
  • Building segments is harder than it should be and you can only create simplistic segments.
  • Building overlays (pop-ups) needs to be done outside of the tool and default selections look dated.
  • We've actually seen very little ROI. In viewing user session recordings we find that most people do not click on the overlays/pop ups and it is a fair amount of trouble to add anything inline.
We actually had a very good onboarding process. The rep from Marketo was very knowledgable and set up regular meetings with us to make sure we understood how to use everything. He gave us ideas for potential personalizations and had best-practice tips. Unfortunately, his knowledge was not enough to overcome some of the biggest issues with the solution.

Do you think Marketo Web Personalization (Marketo RTP) delivers good value for the price?

No

Are you happy with Marketo Web Personalization (Marketo RTP)'s feature set?

Yes

Did Marketo Web Personalization (Marketo RTP) live up to sales and marketing promises?

No

Did implementation of Marketo Web Personalization (Marketo RTP) go as expected?

Yes

Would you buy Marketo Web Personalization (Marketo RTP) again?

No

If you're already using Marketo and you want to personalize your website, you might as well give this a shot. Be prepared to use it for every scenario you can though (i.e. inline and widget) because if you just intend to use it for the pop-up functionality, there are much cheaper options out there. Honestly, this is a lot like other Marketo products where the idea is good, but it seems like little investment has been made in the overall functionality or usability since it first launched. Designing anything for Marketo is a pain in the butt and they don't make it any easier. Additionally, it also has the same problem other Marketo data does that you end up getting a lot of ISP information, even if you tell it not to collect that data.