Marketo Sales Connect (ToutApp) - Is just okay good enough?
Overall Satisfaction with Marketo Sales Connect (ToutApp)
We were using Marketo Sales Connect (ToutApp) to conduct, send, and manage email campaigns on a large scale. This helped reach many targeted prospects in a fast and effective way. The primary use was for outbound sales prospecting or inviting current customers to upcoming events. ToutApp was used mostly by the West coast (although I was eastern-based), as Hortonworks was also bringing in a tool called SalesLoft.
Pros
- Grouping targeted audience (organization)
- Fast
Cons
- Basic
- Kind of an ugly interface
- It helped extend the reach to many sales prospects.
- Potentially burned prospects given the "snail mail" nature of the tool - not dynamic.
- SalesLoft and Outreach
Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.
Do you think Marketo Sales Connect delivers good value for the price?
Not sure
Are you happy with Marketo Sales Connect's feature set?
No
Did Marketo Sales Connect live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Marketo Sales Connect go as expected?
I wasn't involved with the implementation phase
Would you buy Marketo Sales Connect again?
No
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