They're not trying to be all things to all marketers. They do e-mail.
December 11, 2019
They're not trying to be all things to all marketers. They do e-mail.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Maropost
We use Maropost to send out e-mail blasts for marketing campaigns to our entire list of subscribers or to segmented lists of subscribers. It's a cheap, effective way to reach people, and Maropost has helped us increase our open rate.
- Maropost is an E-mail Service Provider first and foremost. They don't try to be all things to a marketer, so they're focus is on e-mail and e-mail deliverability.
- Our average open rate climbed from about 10-12% to 30-40% since moving to Maropost from iContact.
- They still need some work on their drag and drop e-mail builder. It's a bit clunky and not as customizable as I'd like to see.
- I'd like to see some more features in the "Journeys" area. Something at least one of their competitors does is have something that would equate to in Maropost as "Journey Merge Fields." These are not fields that are merged from the contact record, but instead merged in from the Journey itself. This would be extremely helpful in creating large journeys where most of the content is consistent, but every once in a while something needs to be changed, and instead of opening all of the e-mail campaigns inside that journey to update that little bit of content, it can just be updated in one place and the new information would merge into all of the e-mail campaigns.
- I haven't measured directly, but with 2-3x as many customers opening my e-mails, I'd say it's at least doubled my revenue from e-mail marketing.
- It costs a little more, but the increased revenue has been worth it.
Maropost is most closely related to iContact in that it's main purpose is to send e-mail. iContact is less expensive, but it inbox deliverability and open rate are less than half that of Maropost's. Also, Maropost has more automated list management features, which makes it more efficient.
Maropost is a far better e-mail service provider than Infusionsoft, but it can't replace Infusionsoft. Infusionsoft's marketing automation capabilities are leaps and bounds ahead of Maropost. In our organization, we use both of these software side by side. Infusionsoft manages all of our marketing automation and Maropost is used for any e-mail blasts to our list.
Maropost is a far better e-mail service provider than Infusionsoft, but it can't replace Infusionsoft. Infusionsoft's marketing automation capabilities are leaps and bounds ahead of Maropost. In our organization, we use both of these software side by side. Infusionsoft manages all of our marketing automation and Maropost is used for any e-mail blasts to our list.