Balance Rich Website Analytics with Privacy Compliance
June 24, 2024

Balance Rich Website Analytics with Privacy Compliance

Cathy Colliver | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Matomo Analytics

Marketing professionals rely on detailed website analytics to inform data-driven decisions. This allows a better understanding of the impact from marketing campaigns, content, and inbound referrals from search and more. Matomo Analytics capabilities are as impressive as G4, but have the added plus of making it super easy to be compliant with ever-evolving privacy regulations.

Pros

  • Matomo Analytics makes it easy to adjust settings to anonymize IP addresses and provide for one click opt-out of all analytics tracking with first-party cookies. This makes it easy to be compliant with GDPR along with US-based regulations
  • Detailed analytics provide the ability to track more than the basic visits, pageviews, and goals. You can also set up detailed reports across dimensions and metrics, follow-campaign specific tracking, and more.
  • The interface is easy to use, and info definitions are provided throughout. Moreover the documentation resources are extremely easy to follow if there is something you're not familiar with.

Cons

  • I always appreciate continuous improvement, and as privacy regulations continue to evolve, it would be great for Matomo Analytics to offer more education on what to expect.
  • No one has post-third-party cookies figured out, but it would be nice for Matomo Analytics to step up with suggestions based on how ad tech platforms are signaling possible replacements. I think Matomo Analytics' privacy-minded approach could be really useful here.
  • As with any website analytics, it's frustrating that when you edit a report's included dimensions or metrics, you effectively start the report over on collecting data.
  • We have been able to effectively manage risk related to GDPR/other regulation compliance while still getting the analytics we need to inform business decisions.
Matomo Analytics offers the best of both worlds: detailed website analytics and the ability to be privacy-minded and compliant with data privacy regulations, up to and including GDPR. This allows for effective risk management, while also making compliance easy. And it doesn't block marketing from making data-driven decisions to optimize our marketing over time.

Do you think Matomo Analytics delivers good value for the price?

Yes

Are you happy with Matomo Analytics's feature set?

Yes

Did Matomo Analytics live up to sales and marketing promises?

Yes

Did implementation of Matomo Analytics go as expected?

Yes

Would you buy Matomo Analytics again?

Yes

If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Matomo Analytics Feature Ratings

Web Analytics
10.0
Traffic Reporting
10
Lead Conversion Tracking
10
Behavior Analysis
Not Rated
Bounce Rate Measurement
10
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
Not Rated
Reporting in real-time
10
Referral Source Tracking
10
Customizable Dashboards
10

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