Several departments throughout our organization use Maxymiser for testing, to make sure that our customers are easily able to navigate around our website and find what they are looking for, and to improve our conversion rate.
Maxymiser is a much more power website testing platform, and additionally, the analytics you are able to run are much more valuable than with other options. The support we receive when we have issues with Maxymiser was also a deciding factor for us and has been a huge bonus as we began using the platform.
For complex and continuous A/B testing Maxymiser is a great option. The analytics also help you understand where you could continue to make improvements to the flow of the site navigation. I think this product is well suited for companies that want to continuously be doing testing and optimizing the customer's experience on their website.