Maxymiser - My experience with it. MaxymiserUnspecified7.289101
Gaurav Gautam profile photo
November 01, 2017

Maxymiser - My experience with it.

Score 8 out of 101
Vetted Review
Verified User
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Overall Satisfaction with Maxymiser

Testing and optimization are key components of personalization strategy and Oracle Maxumiser exactly helped us to solve this problem and enabled marketers test, target and personalize what a customer sees on a
Web page or mobile app eventually leading to higher engagement and revenue.
  • Maxymiser enables markers with minimal programming skills to build and run campaigns to identify higher converting experience and designs.
  • Maximyzer has loose coupling to Oracle Marketing Cloud and hence it can used as a stand alone product from Oracle Cloud. It integrates very well with third party products.
  • Maxymiser support team is very responsive if and when we report any product issues to them.
  • Maxymiser offer excellent reporting and dashboard on tests executing using the platform. We can also integrate third party reporting solution to enrich reporting further.
  • Tool has a bit if learning curve but once you are adept at it, it makes optimization look like an easy job.
  • You may not get much online help for many questions.
  • Long term this tool can have very significant impact on your over ROI, personalization efforts, customer retention, reducing bounce rate and augmenting customer lifetime value.
I have used Adobe Target, Optimizely, Zarget, Google Optimize, and VWO. Maxymiser, Adobe Target and Google Optimize natively integrate with their clouds and are very powerful. Google Optimizer is easiest to use but Maxymiser is best on capabilities.
It is very well suited if you do not want to spend too much money into programming but instead want to add semi-technical marketing folks to the team.