MediaMath - Most efficient DSP
April 20, 2022

MediaMath - Most efficient DSP

Ankur Chauhan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with MediaMath

MediaMath has helped to address the following business problems in various use cases: 1. Access to vast Online ad inventory 2. Media Planning and measurement 3. Campaign Reporting and Optimisation 4. Creative hosting and execution 5. Programmatic Media Buying across various channels 6. Audience planning and targeting to achieve KPIs.
  • Automated Campaign Reporting and Optimisation tactics.
  • Better and efficient media planning and measurement.
  • Facilitates Programmatic Media Buying across various channels with very less effective CPM.
  • Reporting and optimisation strategies should be automated.
  • Dashboard could be made more visually attractive and user friendly.
  • Proper tutorial guides should be available for using the platform.
  • Better campaign analytics and reporting metrics for proper understanding.
  • More efficient Media Planning to achieve the campaign goals and KPIs.
  • Better Campaign optimisation strategies to reduce waste of budget.
Against similar platforms MediaMath has the following advantages :1. Easy Access to vast Online ad inventory2. Better and efficient Media Planning and measurement3. Automated Campaign Reporting and Optimisation tactics4. Supports Creative hosting and execution5. Facilitates Programmatic Media Buying across various channels with very less effective CPM6. Enhances Audience planning and targeting to achieve KPIs7. Easy to integrate with different platforms like Third party ad verification vendors.

Do you think MediaMath delivers good value for the price?

Yes

Are you happy with MediaMath's feature set?

Yes

Did MediaMath live up to sales and marketing promises?

Yes

Did implementation of MediaMath go as expected?

I wasn't involved with the implementation phase

Would you buy MediaMath again?

Yes

MediaMath is well suited for following scenarios :
1. Easy Access to vast Online ad inventory
2. Efficient Media Planning and measurement
3. Automated Campaign Reporting and Optimisation
4. Creative hosting and execution
5. Programmatic Media Buying across various channels with very less effective CPM
6. Audience planning and targeting to achieve KPIs
7. Integrating with different platforms like Third party ad verification vendors.