Say Yes to Meltwater!
Updated February 25, 2015
Say Yes to Meltwater!
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Meltwater News
- Meltwater Buzz
Overall Satisfaction with Meltwater Media Intelligence Platform
Meltwater Buzz is being used by the Communications department. Our company is open Monday-Friday and the scheduling module has very much helped us in getting messages out on the days we are not in the office. The scheduling module also helps in event promotion. If we know of an event we want to promote, we can go in months ahead and schedule posts and not have to worry about it slipping by us. These are the two major struggles with social media that Meltwater Buzz has helped us solve.
- Boolean search - the search terms in each campaign search for the best content relevant to the campaign we have set up.
- Scheduling tool - the accuracy of scheduling and talking with Twitter and Facebook is seamless. I don't have to worry about a post not going out when I schedule in Buzz.
- Top Posters - knowing who is talking about us and interacting with us the most on each campaign helps us to reach out to ambassadors of our city. In turn, we can RT them, interact with them, etc. and it curates content for us.
- Global map - we love seeing who is talking about our city and where they are. Being able to hone in on where that person is and what they said about us is a wonderful tool. Baton Rouge has a big drive-in market so we see a lot of conversation happening in nearby states.
- Tagging followers on Twitter and people I've liked on Facebook - I do wish that when posting, either in Facebook or Twitter, my followers and people I like would populate as I type in their name beginning with the @ sign. There are many times that we want to tag a business in a post but have to go back to Facebook once it is posted to tag them or look up their name on Twitter before posting.
- We can easily show our industry partners how we are promoting them through campaigns. If they need to see marketing from a year ago that we did for them, I can set up a campaign and find everything to show them.
- More presence on social media on the weekends. We have struggled with posting on weekends because we are a Mon-Fri business but our overall goal of our business is not. We are tourism and are constantly promoting. The scheduling tool has helped us with that immensely.
- We can more easily interact with followers. Being able to engage right then and there when I'm looking at hundreds of posts is great.
The biggest difference in Meltwater Buzz than any other social media monitoring site is that they offered an account manager we could call anytime of day to help us post, set up a campaign for us, etc. They made it clear that they listen to our complaints and we have even seen changes on things we said needed improvement. The customer support is second to none.
Using Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform Implementation
- Implemented in-house