Meltwater - A good overall media monitoring product
January 24, 2017

Meltwater - A good overall media monitoring product

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We use Meltwater Media Intelligence Platform to monitor our brand's reputation online in the news media, monitor our competitors' brands online in the news media, identify journalists to work with and identify trending topics within our industry. We set up searches and dashboards for our company and competitors, as well as key industry topics.

Pros

  • Allows unlimited searches.
  • Exports data nicely into Excel.
  • Can pull up to a year of info at a time.

Cons

  • I do not always trust their reach statistics.
  • It is very hard to filter out press releases.
  • The user interface is sometimes tricky.
  • We've been able to identify some influencers to work with.
  • We can better track the success of our PR team using KPIs.
  • We can monitor our brand vs competitors' brands.
We have been using Meltwater for a number of years, but each year we've reevaluated and looked at other platforms to determine if Meltwater is still the best option, accounting for both cost and fuctionality. Other platforms we looked at included Cision, TrendKite, Sprout and more. Meltwater was determined to best fit our needs at this time.
If you want to have a high-level overview of how your brand is portrayed within the online news media, Meltwater can give that to you. It has a fairly robust influencer database, although the contact info is not always up to date. It does not work very well for identifying emerging topics or trends, as their word cloud analysis and trending topics widgets are fairly rudimentary and basic.

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