Meltwater: Smart Media Monitoring
April 12, 2018
Meltwater: Smart Media Monitoring
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Media Intelligence Platform
We are using Meltwater to monitor the media coverage that is generated around the freight railroad industry across the nation. We use the platform to compile comprehensive reports that we share with internal and external stakeholders. We also use the platform to monitor our online presence, particularly social media. We use the engage program to proactively push out content as well as pull reports and measure authority and engagement rates.
- Assesses the scale of an event: When there is a major event that earns media, especially national media we need to know how large the story is going to get. We are able to aggregate coverage across the nation to determine the level of effort we will need to push back or shape a particular story. This is a valuable insight that allows us to prioritize our efforts.
- Clips: We need to know what is being said about our industry at all times. Meltwater allows us to have real-time insight on mentions and stories that are being published across the nation. We are able to share this content with our subject matter experts daily who alert the communicators of potential issues. This content also helps us proactively create content.
- Monitors social: We need to know what is being said about our industry on social media, particularly important for our industry as we operate in communities small and large across the nation. Meltwater allows us to aggregate the thousands of messages and mentions we receive so that we can focus on monitoring those accounts that have a higher authority and influence level.
- Logins: If you have more than one product from Meltwater you have to login into different portals. Not a huge deal except I cannot save my password for each one because my computer recognizes both portals as the same website, so if the passwords vary it won't save them.
- Dashboard: There could be more modules to choose from that could enhance the reporting capabilities.
- Add-ons: I know it is the name of the game but there are a lot of added paid features. Meltwater could benefit from beefing up their basic package with more features for their users.
- Keeping it in-house: With Meltwater, we have been able to save a ton of money on media monitoring by bringing it in-house. Meltwater allows us the ability to monitor and pull reports for our internal stakeholders that look professional and board meeting ready.
- Comparable pricing: For the amount that we pay for this service, we get all the tools we need. We used to have a host of different tools, this allows us to have all aggregated information we need in one easy platform.
- Information is king: Real-time alerts allow our communications team to stay up to date! When our CEO asks us to pull a story or mentions a media hit we need to be able to quickly identify the content, Meltwater allows us to do so in record time. With the mobile app, we are usually already in the know and can easily send content to the entire team.
The search results yielded within the Meltwater platform far outnumber and outperform the platforms I have used in the past. The tool is just so much more powerful and has many more resources. The customer service team with Meltwater is also a winner, great knowledgeable staff that helped us build out our searches, dashboards and custom reports. Really the best platform I have used.