Overall Satisfaction with Meltwater Media Intelligence Platform
Meltwater has been very helpful in catching social posts that mention our brand. Most of them may have included our name misspelled or not tagged properly. This has helped stay ahead of the curve for good and bad exposure.
- Building dashboards is very simple
- Communicating with the Meltwater support team is easy
- Monitoring social channels and media channels is simple
- More reporting functions for growth management on social channels
- Better auto identity of positive and negative sentiment
- Cheaper pricing for buying the whole monitoring and social planning packaging
- Stay abreast on sentiment
- Knowing trending topics surrounding our business
- Our most affordable package still requires us to pull from other companies.
The only other monitoring services I have used live within social media channels including Facebook analytics, Twitter analytics and Instagram analytics. I also use Hootsuite to manage and monitor all social channels almost exclusively. These are simple programs, that can be offered free, to show when people have used your names. However, they do leave a lot of gaps if tags or names are misspelled. Meltwater has helped fill in that gap.