1. Home
  2. Public Relations (PR) Software Tools
  3. Meltwater Reviews
  4. User Review of Meltwater
Expensive but efficient
December 01, 2021

Expensive but efficient

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when our business is mentioned in any PR articles, etc. We also used it to make connections with other professionals for collaboration to enhance and grow our business.
  • The account support has always been great. Technically & for best practices.
  • Media contact lists and reports are good.
  • Instant alerts for articles & social media hits.
  • The platform is a bit complicated to navigate. It takes quite some time to learn and it can be frustrating and time consuming.
  • Very expensive.
  • Organization and reporting
  • Connections and contacts
The customer service hasn't posed any serious issues but the account managers could use better training.

Do you think Meltwater delivers good value for the price?

No

Are you happy with Meltwater's feature set?

Yes

Did Meltwater live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meltwater go as expected?

Yes

Would you buy Meltwater again?

No

For how expensive this program is, I'd recommend it only after serious thought and understanding of what your organization's needs and priorities are. If you don't currently have a way to track brand mentions and this information would grow your business, then I'd say make the investment or try it. Otherwise, I'd pass and look at other options [from my experience].