Meta Business Manager - Steep Learning Curve Worthwhile Tool
May 22, 2025

Meta Business Manager - Steep Learning Curve Worthwhile Tool

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Manager

We use Meta Business Manager to manage our single Facebook page, ad account, Instagram account, and our tracking pixels. We were able to assign specific roles and permissions to our ad partners so they could handle the ad buys and pull analytics. This helped our small team save time. We use Sprout Social for most of our non-ad analytics, but use Meta Business Manager for our ad analytics.

Pros

  • Team - easy to assign roles and permissions to our team members and to other partners
  • Advertising campaign management - easy to generate and add pixels
  • Analytics - easy to pull data and insights with website tracking and ad click-throughs

Cons

  • Always changing interface - the navigation is not intuitive and can be confusing if you're not using it on a daily basis as the location of things seems to change quite frequently
  • Learning curve for new users and anyone that isn't tech-savvy
  • Support - can be hard to get in touch with support
  • Saves my small team time by allowing our partners to set up and manage ads
  • Streamlined workflow with both Facebook and Instagram saves time
  • Unfortunately it can take a lot of time to get acquainted with Meta Business Manager, so pulling our own analytics can eat up free time
It is not intuitive and the interface can be confusing and overwhelming. It's always changing and it's difficult to get in touch with support. The navigation is not clear so it feels like a new platform each time I log in. When new features are rolled out, the support docs aren't always updated in a timely fashion.

Do you think Meta Business Manager delivers good value for the price?

Yes

Are you happy with Meta Business Manager's feature set?

Yes

Did Meta Business Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meta Business Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Meta Business Manager again?

Yes

Meta Business Manager is well-suited when you need to have a varying level of permissions for users both inside and outside your organization. It's less appropriate for small business owners that don't have much experience with ad buys or analytics, as it's not as intuitive as the regular Facebook platform.

Meta Business Manager Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
9.0
Content planning and scheduling
9
Audience targeting
10
Content optimization
8
Workflow management
Not Rated
6.0
Automated routing and prioritization
Not Rated
Customer interaction histories
6
Bulk actions
Not Rated
9.8
Lead generation
10
Content marketing
9
Paid media management
10
Campaigns and promotions
10
10.0
Twitter
Not Rated
Facebook
10
LinkedIn
Not Rated
Google+
Not Rated
Instagram
10
Pinterest
Not Rated
8.5
Campaign success analytics
10
Real-time tracking
7
Competitor analysis
Not Rated
10.0
Role-based user permissions & privileges
10
Mobile access
10

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