If you are engaged in Content Marketing, you are missing out if you are not using Miro
September 30, 2021

If you are engaged in Content Marketing, you are missing out if you are not using Miro

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Miro

I use Miro with my Marketing Team. Our product team also uses Miro - it was from them that I got the idea to implement it for the Marketing Department. I especially use it to monitor my content and design tasks. This system is very efficient when I take my meetings - it helps in quickly wrapping them up in an efficient manner. All the messaging is present on the board which means none of the tasks get missed. All my manager (CTO of ParallelDots) has to do is view the board - to know the status of the tasks for that week. Design and Content Combination is something that requires many iterations for the final version to be approved. This is where Miro helps us. With its help, we save a lot of time as these iterations get done quickly, in an organized manner on the board itself. So what could take 10 days for the design to be conceptualized and approved, the work gets done in less than a week.
  • Its JIRA functionality is something I appreciate. The board can be exported and attached to JIRA.
  • The comment system - makes it easier for me to review the designs.
  • The various templates offered - I can use different ones for different projects.
  • The navigation bar could be more articulate or expandable - only icons are not very efficient I think, especially when onboarding a new member who hasn't used Miro before.
  • At times, my board takes a little time to load the designs I have uploaded there.
  • Also, maybe the import and export options should be more explicit. Actually, these issues come especially when we are onboarding a new member to Miro. It takes them time to become more comfortable using its interface.
  • Reduction in completion time: As mentioned earlier - the tasks which took me 10 days to initiate, get reviewed, and implemented, now get completed within the working week (5 days), so reduced by 50%.
  • Clarity and focus - because everyone on the team is very clear about the roles they have been assigned.
  • Improvement in productivity - because the review system established using the comments greatly brings clarity.
When I implemented Miro in my department, the following improvements were seen :

1. The flow of the meeting was in sync with the agenda, which helped us be focused as a team.
2. Clarity due to different boards and cards - all responsibilities were divided and tasks were done in a time-bound manner.
3. Meetings didn't cross their time limit because of the efficiency in collaboration brought by using the whiteboard.
4. The commenting system - which helped in the quick review of all the designs.
Miro integrates effortlessly with these tools that I frequently use - Jira, MS Teams, Slack, Zoom, Adobe Illustrator, Asana, Figma, and Unsplash. Hence the rating.
The ability has been largely positive. As I mentioned earlier, this tool was used by the Product team - but we then saw its potential for the Marketing team and brought it into practice. For new projects, it brought about:

1. Clarity - Clarity in people's roles on that particular project.
2. Focus - All the task has been demarcated and timelines set which brought in focus.
3. Completing tasks within the given timeline - When roles get fixed, smoother collaboration happened which means the tasks got finished much earlier than anticipated. It being a new project didn't mean that the timeline got skewed.
4. Quicker review process - Often review process got delayed because an entire meeting needs to be set up for review at times. but through the board and comment systems, the review process could even be done without meetings

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Based on my experience with Miro, here are the more suited scenarios :
1. It's very useful when using it for Content-Design purposes.
2. For completing focused tasks - like event organizing.
Less suited -
1. Keeping a record of the sales cycle - not suited for the sales department to chart their sales cycle.
2. Keeping an update for programming tasks - another software would be useful here.