Mixpanel BI powerhouse for B2B customer Apps
March 01, 2022
Mixpanel BI powerhouse for B2B customer Apps
Score 8 out of 10
Vetted Review
Verified User
Software Version
High-Volume
Modules Used
- Engagement Plans
Overall Satisfaction with Mixpanel
Mixpanel was used for app usage and to monitor user experience. One of the main channels was an app that was used to buy and control music in retail/entertainment places around the world, so the app was a privileged interface with our customers. Mixpanel was then used to monitor and analyze how the app was used, from the sign-up to the payment to the selection of the product. Mixpanel provides great analytics as long as you know how to make sure you can track all the different steps and journeys within the app from a customer POV.
- Custom dashboard
- Funnel analysis
- Descriptive analysis
- App version of the website
- Tag and label, which could be misleading
- User training
- Customer funnel
- Customer journey
- Customer method of payment
- Improve customer experience
- Understand the efficiency of promotions
- Understand impact of any changes in the app
Do you think Mixpanel delivers good value for the price?
Yes
Are you happy with Mixpanel's feature set?
Yes
Did Mixpanel live up to sales and marketing promises?
Yes
Did implementation of Mixpanel go as expected?
Yes
Would you buy Mixpanel again?
Yes
Using Mixpanel
20 - BI expert, data analyst, product owner, senior app developers
2 - BI analyst and expert
- Customer experience
- Marketing promotion efficiency
- Marketing funnel
- Change how the promotion was designed
- Invested and improved where customers drop off
- Change how customers log in