Overall Satisfaction with Monetate
Monetate is being used to display promotional content across the site through personalization to different user segments. It is also used to create tests that will optimize the user journey, both blanket tests and more segment-based testing, with future plans to use the individual fit tests.
- Easy to use.
- Tests are easily customizable within the tool, through the html, css, and js boxes.
- An excellent support system, either through Monetate support or through our contact with the account managers.
- The analytics is known to be 5% invalid when compared to GA, especially monetary measurements.
- Provide more in-depth analysis for tests.
- The AI tool should be able to better recognize smaller differences.
- Good increase in conversion rate on specific tests.
- Good increase on "add to bag" for specific tests.
- Good decrease of our bounce rate.