SSP that has your back
August 29, 2019
SSP that has your back
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with MoPub
We integrate with MoPub via one of our DSPs. We are using them for the mobile in-app campaigns as that is their strong suit. They have very vast traffic and specifically they have a great variety of publisher verticals as it is not too gaming-focused like many other exchanges. They are very strong in the Latam region and not so much in EMEA.
- Vast network of publishers, from different verticals
- Low CPMs which translate into good CPAs
- Great support team, always eager to help
- Not a lot of inventory in the EMEA region.
- Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos.
- Reporting tools not very advanced. You can't get a lot of granular details from the tool.
- CPMs are low, which translate into good CPAs and more budgets.
- Possibility of rebate programs for big volumes can also increase ROI.
- Lack of clarity on billing numbers reduces profitability for a few months.
- Smaato, Vungle, SmartyAds SSP, AppLovin, Cheetah Digital Marketing Suite (formerly Experian) and Google Ad Manager
MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different and that is very important for us.