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Strong programmatic player
Updated April 16, 2021

Strong programmatic player

Gabriela Band | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MoPub

MoPub is being used by the online operations account management team. We are using them to run programmatic campaigns and it is helping us scale our campaigns with quality and being able to reach more users and complete our budgets. They are one of our key partners for the programmatic space.
  • Easy to use platfrom. You can set up QPS management system on your own.
  • They have MoPub Analytics to get inventory stats.
  • Their AM team is very supportive.
  • Their take rate is not transparent, its unclear the margin percentage.
  • Not a lot of premium publishers on the platfrom, mostly gaming.
  • Discrepancies keep arising between impressions served and billing numbers.
  • CPMs are low, CPC are low as well and that increases margin.
  • Take rates are high, reducing ROI
  • It has given us a lot of reach, thus allowing us to complete and deliver existing budgets and win more budgets.
MoPub is focused only on in app inventory and their stronghold is on the US. They created their own mediation platform which gives them advantages over smaller SSPs that do not have their own ad tech stack. However, in order to continue improving they should focus more on APAC and other regions to match Smaato´s offerings.
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.

Do you think AppLovin MAX delivers good value for the price?

Yes

Are you happy with AppLovin MAX's feature set?

Yes

Did AppLovin MAX live up to sales and marketing promises?

Yes

Did implementation of AppLovin MAX go as expected?

Yes

Would you buy AppLovin MAX again?

Yes

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.