Item: Movable Ink
Rating: 8
Author: Peter Bakalski

Use Cases and Deployment Scope

We use Movable Ink in a variety of ways in our email communications. It's become a vital part of our ability to personalize email content for our customers across multiple email channels and segments. Additionally, it has the ability to carry that personalization to the website and also collect behavioral data that we can use for re-targeting. The personalization capabilities have had a strong positive effect on our CTOR and overall engagement.

Pros and Cons

Personalization within email via merge fields from your ESP.
Targeting based on contextual and behavioral rules that are built into the platform, as well as the ability to utilize your own data for targeting purposes.
The creative process is as simple or complex as you decide to make it and results can be achieved quickly.

Account management and technical support is lacking. Account managers often are not privy to technical information or knowledge that can often be required for custom solutions.
New feature rollouts are not always well communicated.

Return on Investment

Positive as mentioned previously - it has increased engagement in emails which has led to more business.
Negative would definitely be that some solutions can take too long to develop without any ROI in the process.

Alternatives Considered

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Key Insights

Do you think Movable Ink delivers good value for the price?

Not sure

Are you happy with Movable Ink's feature set?

Yes

Did Movable Ink live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Movable Ink go as expected?

Yes

Would you buy Movable Ink again?

Yes

Likelihood to Recommend

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.

If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.

I would recommend MovableInk.

Overall Satisfaction with Movable Ink