Overall Satisfaction with Moz
We use Moz across our marketing department for various clients. It's an important part of our SEO process. I find it most useful for competitive research, keyword tracking and for inbound link analysis.
- Keyword Rankings and how competitors rank alongside you
- Inbound link analysis - Includes domain authority of inbound links and anchor text used. This is helpful when comparing with Google Webmaster Tools as well.
- Research Tools are also very good. On-Page Grader, rank tracker and keyword difficulty are all useful tools for analysis and assessing the competitive environment.
- Be sure to sync up Google Analytics and social media when possible.
- Would like to see the ability to add more competitors for rank tracking
- Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations
- Being able to identify or at least corroborate major changes to Google's algorithm has been extremely useful.
Using Moz
Moz Implementation
- Implemented in-house