Item: Moz Pro
Rating: 8
Author: Jordan Comstock

Use Cases and Deployment Scope

I have used both moz pro and free versions for 3 years now. With the pro product, we used it to track our rankings and keywords. I am an avid user of the moz bar while online. by far my favorite part of the product is the moz bar. It helps me to see DA, followed links with ease on any site. I also used the link explorer to analyze links and competitors.

Pros and Cons

DA in the moz bar. My favorite Domain authority tracking tool.
Highlights followed and no follow links, as well as show on page elements. allows you to see it easy without viewing source code.
Keyword explorer. decent KW tool.

Pro subscription isn't the be all end all of SEO. Other tools do KW, Links better in my opinion.
DA isn't always consistent with other tools, which can be frustrating when comparing data.
Expensive.

Return on Investment

Huge positive ROI at an agency I worked for. Great tool to show clients where they are, and where they are going with the agencies help.
Positive ROI at my current company. Useful for outreach and identifying good sites to reach out to.
Negative ROI. It felt overpriced for what we were getting at a previous company. We opted for the free version after awhile.

Alternatives Considered

Ahrefs Site Explorer, SEMRush and SpyFu

I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it comes to the free version, it is the best free tool. You can't go wrong with it.

Support Rating

I never had to use it, so I don't have a positive or negative rating. I always used the tool with ease. It is very intuitive. That is the main reason that I never needed to contact support. So I suppose that is a good sign that they give good support, that you don't need it.

Key Insights

Do you think Moz Pro delivers good value for the price?

Are you happy with Moz Pro's feature set?

Yes

Did Moz Pro live up to sales and marketing promises?

Yes

Did implementation of Moz Pro go as expected?

Yes

Would you buy Moz Pro again?

Other Software Used

Drip Ecommerce CRM, SEMRush, Mouseflow

Likelihood to Recommend

Moz is well suited as a free tool with the moz bar. That has been my go to with moz since beginning to work with SEO. The moz bar is most useful with a pro subscription. But with the free subscription you get a good tool as well. Checking the DA and PA is easy with the bar or the smaller widget in DA mode. Tracking follow/nofollow links are easy to find as well. Another huge win for moz is its own authority. It is one of the best places to learn SEO.

Moz Pro is good, Free version is great

Software Version

Overall Satisfaction with Moz