mParticle Review
January 17, 2023
mParticle Review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with mParticle
This is our main customer data platform where we funnel multiple data sources into specific downstream tools/platforms.
- Ease of setting up connections
- Consistent data flow
- No missing data issues
- Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
- Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
- Audiences...definitely not as robust as Amplitude
- More options for data connections
- Consistent data flows
- User behavior deep dives
- This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.
We are definitely aware of Amplitude CDP and how they are constantly making updates to their CDP to make it better. If their offerings are a lot better than mParticle's, it might make sense to jump ship to Amplitude since we already use them for Analytics anyway.
Do you think mParticle delivers good value for the price?
Not sure
Are you happy with mParticle's feature set?
No
Did mParticle live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of mParticle go as expected?
No
Would you buy mParticle again?
No