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Muck Rack is a valuable tool for any PR agency or department
January 16, 2018

Muck Rack is a valuable tool for any PR agency or department

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Muck Rack

We use Muck Rack to find contact information of journalists. We also use it to identify relevant journalists for specific media outreach campaigns. It saves time by providing the information easily, so that we don't have to spend hours searching to find contact details. It is also a well organized database that allows us to use specific key words to identify targets that are ideal for client announcements and more.
  • Muck Rack has contact information for a lot of journalists
  • It also is easy to use Muck Rack's search feature to find journalists using keywords
  • Muck Rack's main area of improvement needed is simply that it lacks contact information for a large chunk of journalists. Anyone from a lesser known publication is usually not included.
  • The ROI mainly has to do with the fact that without Muck Rack or a similar tool, we would be ill-equipped to do effective PR for our clients.
Muck Rack tends to have contact information for a wider range of individuals, and the search feature in the Muck Rack interface is very easy to use. It has a lot of different filters that enable specific and effective searches. I do wish though that I could save location based searches more easily.
Great for building media lists - though I never use their list building features, just the information that I find. It's also great for identifying influencers in a certain space. I particularly like that while searching, I can see social media posts and coverage written by the targets that I'm finding.